A car is more than just a vehicle to get from point A to point B. Purchasing and driving a specific car can be gateway into the find of the consumer who owns the vehicle. Consultants and psychologists help car companies advertise how a car brand or product can be marketed to a particular population. At the same time, these consultants and psychologists can analyze the character, behavior, and other traits from a person based on what kind of car they own. Here are some insights on what your car is saying about you.
The color of the motor vehicle can often reflect the owner’s personality. Some psychologists have argued that the color white is associated with people who have a youthful personality. In contrast, a black color could reflect sophistication on the part of the car owner. Other colors, like green, reflect a person who is at their pace culturally, while blue reflects a happy or practical personality.
Beyond color aesthetics, certain car purchases are to grab attention. For example, the entire subset of luxury vehicles may provide a superficial insight on the wealth of a person because of those car brand’s expenses. But, there is a general truth with luxury vehicle: owning one is a sign that the owner is very well-off and wants to invest in desirable car traits that are beyond necessity. In addition, sports car owners are often trying to show an attractive and fast car over and beyond the car’s practicality.
Focus on Practicality
Vehicles like mid-size vehicles to hatchbacks can tell people that the owner cares about other issues in life than their car’s aesthetics. Mid-size vehicles are usually advertised to be beneficial for families, which is why many mid-size owners purchased their vehicle to drive their kids or large families around. Hatchbacks and fuel-efficient vehicles show that the owner cared about fuel mileage as well as the environment when they made their purchase.
Aesthetic or practical add-ons to a motor vehicle may sometimes give a peak into the owner’s personality. Tire experts in Halifax, such as those at Star Tires Limited, say that wheel rim choices tell a lot about the person who buys them. Owners that want an efficient, fast car usually go with large rims while owners that want fuel efficiency go with lightweight rims.
Consumer science and psychology offers interesting insights in the buying habits of individuals. Over the last few decades, many experts are able to theorize and develop frameworks that can tell people (and advertisers) what a specific car brand or aesthetic will mean about a consumer’s personality. Although not every consumer will fit these molds, some interesting personality findings can be shown when the consumer’s car choice is analyzed.