The well-known car manufacturer Porsche claims that it will sell 200,000 cars per year. With the imminent release of the 2014 Macan SUV, the company is on the edge of meeting its goals ahead of time, says Automotive News. Analysts predict that the company will increase in popularity now that itâ€™s part of the acclaimed Volkswagen Group. Furthermore, rumor has it that Porsche will manage to sell around 63,000 Macan cars in 2014. This will mean that the model will become a company bestseller.
In 2013, Porsche sold about 143,000 cars, and with the additional forecast on the 2014 Macan, the sales will certainly surpass the alleged figure of 200,000. The production already started in December, and the target unit number is part of a bigger strategy plan that belongs to the Volkswagen Group. The ultimate goal is to reach 10 million vehicle sales by 2018 in all models. Can Porsche hope to attain that objective? Absolutely; as long as they keep releasing models such as the Macan they have great chances of staying on top of the pyramid.
Porsche Macan â€“ affordable yet revolutionary
Although the Macan wonâ€™t be able to produce low-cost versions, its starting price is affordable enough. Letâ€™s not forget that weâ€™re talking about Porsche, a luxury car manufacturer. That being said, media reports state that the Macan will be available at a starting price of $59,000 in Germany. Believe it or not, it will be the company cheapest car ever made dipping under the Boxter, a two-seat sports car estimated at $65,000. In Germany, the acclaimed Porsche Cayenne costs around $80,000 so it goes without saying that a lot of people are eagerly waiting to get their hands on the newest Macan model.
Thanks to a competitive price range, the VW Group has high hopes for the Macan. The car shares some characteristics of the 911 but it looks much like its older brother, Porsche Cayenne. The company doesnâ€™t seem to back down and it will certainly want prove that its latest jewel is worth every penny.
Porsche â€“ a high-end company worth billions
The operating profit of Porsche was $1.73 billion in sales, and about 78,000 vehicles sold. Consequently, Volkswagen reported a net profit of $2 billion in vehicle sales, while Audiâ€™s profit exceeded $3.5 billion and over 692,000 sold units. As far as the Porsche Macan is concerned, experts have predicted that the model will become a company bestseller, and although it will be mass-produced, Porsche will not lose exclusivity. By 2018, the company hopes to reach its target sales of 200,000, and thus far the numbers look promising.
Porsche is luxurious car that doesnâ€™t have massive sales because of a rather high price. Not everyone has $50,000 to buy a Cayenne, yet thatâ€™s exactly what makes the manufacturer so acclaimed â€“ its exclusiveness. The Volkswagen Group managed to sell vehicle worth almost $8 million in 2013. About 1.6 % of all vehicles sold were Porsche cars. At the start of 2013, the company accounted for about 22% of the VW groupâ€™s net profit.
A closer look at the Macan
The beautiful Macan SUV will be available in various packages. Its V6 twin-turbo engine, dual-clutch transmission, and 340 horsepower will certainly exceed the expectations of many. On the inside, Porsche Macan will be covered in leather; it will also include adaptive cruise control features, a departure warning and an intriguing all-wheel-driving system. The Macanâ€™s off-road capacities will be perfectly optimized to provide traction in dirt and snow. Innovative upgrades such as the Chrono package, lane departure warning, and a carbon fiber trim will also be at the disposal of the buyer.
Unlike Porscheâ€™s other car models, the Macan generated a lot of noise and not just because of its fairly convenient price. The advanced technology behind the vehicle is truly pioneering as well, not to mention that buyers will be able to choose between various available packages. The starting price might be around $50,000, but a full-option car might greatly elevate that price. Bottom line, for the wealthy individual itâ€™s definitely not a fortune to spend $10,000 extra to benefit from an exquisite car model. The company is planning to break record sales, so thereâ€™s no doubt that the future looks pretty awesome for Porsche.